In 2015, Artifort had existed for 125 years. It all began in 1890, when Jules Wagemans began his career in Maastricht as an upholsterer. The company was expanded into a furniture factory by Jules’ son Henricus. Nearing the late 20’s, the company opened a gallery in Amsterdam. It wasn’t until 1928 that the company was named Artifort, the name that it still proudly carries today. This name is a combination of the Latin word Ars, meaning the art of skill, and enfortis meaning strong. These are the traits that characterize Artifort’s furniture, even today.
Artifort’s breakthrough took place in the early 30’s as a result of their use of the Epeda-innerspring. Up until then, they had simply used grass and horse hair as filling. Needless to say this advancement certainly characterized a breakthrough.
In the 1950’s Artifort desiged furniture together with Kho Lian le, an interior design architect, who helped shape the future for Artifort. He was a visionary which was well supported by his experience and knowledge of the design proffession. In the years to follow, designers such as Pierre Paulin, Geoffrey Harcourt and Jasper Morrison came to work with him as well.
Artifort was faced with heightened competition in the 70’s, especially in terms of international manufacturers. In order to compete, Artifort would have to renew itself. They did so by adapting their corporate identity and reinventing their logo, which is the same logo that is used today. This strategy of adaptation and innovation was carried forward into the 90’s with the introduction of noteworthy furnite to the market.
The brand was revitalized by De Lande Group in 1998, through the introduction of new factories and a new vision of perfection. Pierre Paulin celebrated his 60th year anniversary as designer in 2007. The vast majority of which were spent working for Artifort, namely 50 years.
To guide the company in the future, the designer Khodi Feiz was named as Art Director in 2014. The key pillars of Artifort remain innovation, renewing and excellent quality.